1. Overview

When you use KekeLink, you trust us with your personal data. We're committed to keeping that trust. That starts with helping you understand our privacy practices.

This notice describes how we collect and use your data if you provide services through the KekeLink WhatsApp bot. This specifically applies to individuals providing transportation or delivery services as Drivers (Pilots).

Scope: This policy applies to all drivers and delivery personnel providing services through KekeLink, and outlines how we process location pins to enable our service.

2. Data Collection & Uses

Data You Provide

Account Information

We collect data when you create or update your KekeLink account:

Address
Banking information
Contact info (email, phone number)
First and last name
Government-issued ID (e.g. National Identification Number)
Vehicle information
Age or date of birth
Gender

Background Check Information

Information submitted during the driver application process:

Current addresses
License status
Known aliases

Identity Verification Information

Data collected to verify your account and identity:

Government-issued ID documents (driver's licenses, passports)
Identification photos and numbers
Document expiration dates
Vehicle licenses

Vehicle & Regulatory Documentation

Tricycle (Keke) details: make, model, chassis number, color, license plate number, vehicle license status, and any mandatory commercial transport union registration or compliance documentation relevant to the Anambra State transport ecosystem.

User Content

Data collected when you:

Upload photos and recordings for customer support or delivery confirmation
Provide feedback for riders or receive feedback from them

Data Collected When Using Our Services

Location Data

We only receive and process location data that you manually share with the KekeLink bot. Unlike traditional apps, we do not track your device in the background or monitor your movement when you are not actively interacting with our service.

Trip/Delivery Information

Details about your trips or deliveries:

Earnings
Trip/delivery statistics (acceptance rates, cancellation rates, total trips/deliveries)
Trip or delivery details (date, time, distance traveled, addresses)
Items delivered
Kilometers travelled

Communications Data

Data collected when you contact KekeLink for customer support, report a safety concern, or make other inquiries.

Data from Other Sources

Safety Analytics

We may receive information about your driving behavior via feedback from riders or reports from third-party fleet partners.

Third-Party Information

Users or others may provide information in connection with customer support issues, claims, or disputes, including names, evidence relating to accidents, conflicts, or disputes (which may include photos or recordings).

How We Use Your Data

To Provide Our Services

✓Creating and updating your account
✓Matching you with riders or order recipients
✓Calculating rider/recipient prices and driver/delivery fares
✓Processing payments and generating receipts
✓Informing you of changes to our terms, services, or policies
✓Performing necessary operations to maintain our services

To Maintain Safety & Security

✓Verifying your account, identity, and compliance with KekeLink terms
✓Conducting identity and document verification checks at onboarding
✓Predicting and avoiding risky user pairings
✓Identifying potentially unsafe drivers and encouraging safer driving
✓Enabling communication between users
✓For customer support and legal proceedings

Core Automated Processes

Fare Calculation

KekeLink uses an automated formula to determine trip pricing. When you share a location pin, the KekeLink bot uses the Google Maps API to calculate the precise distance and applies a standard rate to provide you with an upfront fare estimate.

Right to Human Intervention:

In accordance with the NDPA, if you believe an automated fare calculation was significantly inaccurate due to a mapping error or unexpected detour, you maintain the right to contest the automated calculation and request a manual review by contacting customer support.

3. Data Sharing & Disclosure

Sharing With Other Users

We share data with riders or order recipients where necessary to provide our services:

Your account profile
Feedback submitted by past riders
Your location (before and during trip)
Total number of trips completed

Emergency Services & Insurance

Upon request or with your consent, we share your data with police, fire, and ambulance services in the event of an emergency or after certain incidents.

If you are involved in an incident or submit a claim to an insurance company relating to KekeLink services, KekeLink will share data with that insurance company for the purpose of adjusting or handling that claim.

Legal & Regulatory Disclosure

We may share your data if we believe it's required by applicable law, regulation, legal process, or governmental request, or where disclosure is necessary for safety concerns. This includes sharing with:

Law enforcement officials
Public health officials and government authorities
Insurance companies and third-party fleet partners
Other parties necessary to enforce our terms and protect rights or safety

WhatsApp & Third-Party Platforms: Because our automated services interface through WhatsApp, your text and media transmissions are subject to Meta Platforms, Inc.'s infrastructure. KekeLink explicitly disclaims liability for data breaches or vulnerabilities occurring within the WhatsApp application framework.

Data Retention & Deletion

KekeLink retains your data for as long as necessary for the purposes described above. Users may request account deletion through our support chat.

Where KekeLink does not need to retain your data for providing services or for tax, insurance, legal, or regulatory requirements, we will delete your data once no longer necessary for the purposes for which we collected it. Data is retained for 6 years for tax and legal compliance purposes.

4. Legal Information

Our Legal Bases for Using Your Data

Contract

We must use your data to enable your use of the KekeLink bot and meet our responsibilities under our terms and conditions:

Calculating rider/recipient prices and driver/delivery fares
Creating or updating your account
Enabling communications between you and riders or order recipients
Generating receipts
Informing you of changes to our terms, services, or policies
Processing payments
Providing customer support

Consent

Where we rely on consent, you have the right to withdraw your consent at any time, in which case we will cease that collection and use of your data.

Legal Obligation

This legal basis applies when we are required to use your data to comply with the law.

Your Rights Under NDPA

Right to Rectification

You can update your bank details or phone number at any time via support.

Right to Erasure

You can request we delete your data if you stop driving for us (subject to a 6-year retention for tax/legal records).

Right to Object

You can object to how we use your data, though this may limit your ability to use the KekeLink bot.

Governing Law & Dispute Resolution

This Privacy Policy is governed by and construed in accordance with the laws of the Federal Republic of Nigeria. Any legal disputes or claims arising out of or in connection with this policy shall be subject to the exclusive jurisdiction of the competent courts sitting in Anambra State, Nigeria.

Contact Information & Regulatory Recourse

For official inquiries, compliance questions, or to exercise your statutory rights:

Office Address: Shop 5, Nzeanyanwu Plaza, Nkwelle GRA, Nkwelle Ezunaka, Onitsha, ANAMBRA STATE, NIGERIA

Email: Admin@kekelink.com

WhatsApp Support: Contact our official support line through the KekeLink bot

Updates to This Policy

We may occasionally update this notice. If we make significant changes, we will notify you in advance through the KekeLink WhatsApp bot or other means such as email. We encourage you to periodically review this notice for the latest information on our privacy practices.

Use of our services after an update constitutes consent to the updated notice to the extent permitted by law.

Privacy Policy for Drivers

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