Privacy Policy for Riders

Your privacy matters. Learn how KekeLink protects your personal data.

Last updated: August 6, 2026

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→ Overview→ Data Collection & Uses→ Data Sharing & Disclosure→ Legal Information

1. Overview

When you use KekeLink, you trust us with your personal data. We're committed to keeping that trust. That starts with helping you understand our privacy practices.

This notice applies if you:

  • •Request or receive mobility services via KekeLink WhatsApp bot
  • •Receive packages or other products through delivery services
  • •Use services through friends, family, or other account owners

Scope: This policy applies exclusively to Customers. It does not apply to independent third-party service providers, such as tricycle drivers or delivery personnel.

KekeLink services are intended for users aged 18 and above. We do not knowingly collect data from children without parental or guardian consent.

2. Data Collection & Uses

The Data We Collect

Account Information

We collect data when you create or update your KekeLink account, including:

  • Address
  • Contact info (email, phone number)
  • First and last name
  • Age or date of birth
  • Gender
  • Loyalty program information

User Content

Data collected when you:

  • Upload photos and recordings for customer support
  • Provide ratings or feedback for drivers
  • Respond to surveys

Transaction Evidence

For delivery/courier requests, we may collect photographs or digital scans of waybills, package exterior labels, and delivery receipts to facilitate safe transit and verification.

Note: KekeLink assumes no liability for the actual, concealed contents of any sealed packages or parcels transported.

Location Data

We receive and process location pins you manually share with our bot. We use this data solely to:

  • Calculate distance (km)
  • Determine pricing
  • Connect you with the nearest available driver

We do not track you in real-time. We only process the specific location pin you send at the time of request.

Ride/Order Information

Details we collect about your ride or order include:

  • Payment information
  • Proof of delivery
  • Date, time, and addresses
  • Distance travelled and order value
  • Ride statistics (cancellation rates, total orders)

Communications Data

Data collected when you contact us for customer support, report safety concerns, or make inquiries. This ensures quality of service and driver accountability.

How We Use Your Data

  • ✓Matching you with available drivers when you request rides or delivery
  • ✓Enabling navigation for pickups and drop-offs
  • ✓Calculating pricing and estimated arrival times
  • ✓Processing and enabling payments
  • ✓Informing you of changes to our terms, services, or policies
  • ✓Maintaining safety and security of our services
  • ✓Detecting fraudulent behavior and "ghost bookings"
  • ✓Providing customer support

Core Automated Processes

KekeLink relies on automated systems to ensure a reliable experience by:

  • Automatically matching riders with the nearest available drivers
  • Calculating fares based on your shared location pins and distance
  • Identifying suspicious activity to prevent fraud

By using the KekeLink bot, you acknowledge that these automated decisions are essential for our service.

3. Data Sharing & Disclosure

Who We Share Your Data With

Your Driver

First name, rating, pickup and/or dropoff location

Delivery Driver

Delivery address, items and item value

Referral Partners

Data shared as necessary to determine referral bonuses

Insurance & Legal

We may share your data with insurance companies if you are involved in an incident or submit a claim relating to KekeLink services.

We may also share your data if required by applicable law, regulation, legal process, or governmental request, or where disclosure is necessary for safety or similar concerns.

WhatsApp & End-to-End Encryption: Your interactions are governed by WhatsApp's End-to-End encryption and Privacy Policy. KekeLink is not responsible for data breaches occurring on the WhatsApp/Meta platform itself.

Data Retention & Deletion

KekeLink retains your data for as long as necessary for the purposes described in this policy. We will delete your data once no longer necessary, except where required by tax, insurance, legal, or regulatory requirements.

Your Right to Delete: You may request account deletion through our support chat. Under the Nigeria Data Protection Act (NDPA), you have the right to access your data, rectify inaccurate information, object to certain processing, and withdraw consent at any time.

Questions About Your Privacy?

We're here to help. Contact our support team through WhatsApp or email.

Contact Support on WhatsApp